How to Rank your Business on Google Maps

To rank on Google Maps, Give your Google Business profile priority.

The amazing value and return on investment of using Google’s free-to-use Google Business Profile. Formerly known as the Google My Business platform have recently come to the attention of qualified local businesses and marketers. To get top rank on Google Maps is impossible without claiming and leveraging your company’s Google Business Profile.

But why, in the first place, does my local company need to be highly placed on Google Maps? If you’re curious, this is the number.

• Currently, 82 percent of mobile users utilize “near” to find nearby stores and services, accounting for more than 60 percent of all Google searches.
• The initial Google Maps results were available to 90% of mobile users.

But how can you achieve those elusive top Google Maps positions for your neighborhood business? Here’s how to utilize each of your profiles to its full potential.

Drop a Pin on Google Maps

When it comes to how your company may display its location on Google, there are two possibilities. The first step is to enter your company address. And have Google Maps show it when people search for your name or associated terms. The second choice, known as a “service area business,” is to have no obvious address. The recommendation is to only use a company in your business area if you don’t have an office or want your address to be kept private. While these types of ads can rank in Google Maps, as distance or distance (closer proximity to the user’s search location) is one of Google’s primary ranking factors, this is not a good practice.

Even if you are unable to relocate your location, it is still beneficial to consider proximity when determining where potential clients are most likely to notice your organization. If your firm is in a competitive industry and is located outside of the city. Then you may discover that your competitors value you more in the city centre.

When Setting up your profile on Google Maps

All of these categories and fields should be filled out.

SITE LINK AND TELEPHONE NUMBER

Ensure that clients can reach you at the proper number and visit your website. You could even be able to provide a meeting connection as an alternative, depending on the nature of your firm.

SELECTION & CATALOGUE

When Google chooses which companies to display for user queries, the major category of your listing is one of the most crucial considerations. The primary category ought to best describe what your firm performs. Add subcategories next to make it easier for Google and prospective consumers to locate you for any keywords associated with your services.

SERVICE

You may fill up the boxes on the Google Business Profile with the various services your company provides. Use this function to incorporate crucial search terms and phrases associated with your service.

AREA OF SERVICES

Technically, you ought to utilize this option only if your company visits clients to perform services. If yes, maximize your listing by including as many cities, towns, counties, and other places here as possible. If possible, you should use Maps’ exposure for your advertisements in these places.

DESCRIPTION OF THE COMPANY AND DISTRIBUTOR

Writing company descriptions for your Google Business Profile in a voice consistent with your brand and using pertinent keywords will make your profile stand out to both Google and potential clients.

In fields referred to as attributes, Google offers additional spaces for submitting information beyond descriptions.
These include

• being accessible to people in wheelchairs
• being owned by Black people or veterans
• requiring a mask or an appointment
• offering online estimates
• and more!

Google is more likely to display them in search results when consumers find your profile if you fill out the information.

CERTAIN PRODUCTS

In order to visually exhibit their items and deals, along with descriptions and button links, many firms are qualified to include products on their Google Business Profiles. Adding your company’s offers under these categories, even if they are strictly used for items, is a helpful method to aid your clients in finding what they’re searching for. while giving Google additional background and keyword suggestions. Product listings may frequently increase website traffic and income for many local companies. When used in conjunction with the appropriate imagery and calls to action.

HOURS

Although it may seem obvious, establishing and updating business hours is a crucial indicator to Google that your company is indeed open for business. Not only will this provide significant online engagement signals, but potential consumers who are curious about your company hours will appreciate you changing them!

Add Photos

You would believe that firms with plenty of items or in visual sectors like home renovation would benefit most from using images. But evidence reveals that posting more photographs is associated with generating more website hits and user interactions, independent of your Google Business Profile category.

Following Google’s recommendations for the format, size, and resolution. When uploading and optimizing your listing’s photographs is advised, as is having high-quality photos of your company’s outside and interior.

• Images of your team in action
• Add Images of your goods
• Images showing the before-and-after of your finished projects
• Staff/team portraits
• Not using stock photos
• Make use of the information in your photographs
• Consistently updating your photographs

Use Google Post to interact and respond to queries

These days, the majority of businesses publish often on Facebook and Twitter among other social networking sites. Sending engagement signals to the dominant search engine requires adding Google Posts to your list of suggested social media posting platforms. When carefully employed in conjunction with promos and offers, frequent interactions may increase business and are seen favorably by the ranking system. Continue interacting with clients online by responding to all the inquiries on your Google Business Profile. These signals inform Google that your company is open for business and will probably give your listing a higher ranking in the Maps search results. These comments also provide you a chance to carefully add pertinent keywords to other parts of your ad.

Manage Your Business reviews on Google Maps

Although Google doesn’t explicitly state it, your business is more likely to rank better on Google Maps the more favorable ratings it receives. Even the Google Business ratings themselves contain parameters that influence how Google ranks your company. These consist of the number of reviews, actual review scores, and review text keywords. You may have observed that the business listing may state: “Reviews mention “AC Repair” when you search for a term like “AC Repair” on Maps. the workplace.

While actively (and passively) obtaining positive evaluations is crucial. It’s equally crucial to manage any negative reviews your company may acquire. Giving potential buyers more information by replying to these reviews professionally will help Google see that you are actively engaging with your audience.

Optimize and Boost Your Website

You’re probably thinking, “Wow, there’s a lot of stuff I can improve just within my profile,” at this point. You might be correct, but there are still other factors. You want to make sure your website is optimized for search in addition to making sure everything on your company’s listing is.

Therefore, your website ought to:

• Support mobile devices
• Incorporate pertinent and regional keywords.
• Make use of the Local Business schema markup
• Possess pertinent local backlinks

Read More: SEO Checklist for Beginners to Optimize Website for Search Engines

Due to the rise in mobile and no-click searches, local businesses must rank on Google Maps.

As more and more people use their mobile devices to discover nearby businesses and services, the significance of having your company listed on Google Maps increases every day. Along with the rise in smartphone searches, more and more consumer searches are completed without them ever accessing the business’ website. Use the aforementioned advice together with Google’s instructions to improve your online visibility and start ranking higher to gain an advantage over your rivals.

Need Assistance in Rank your Business Profile on Google Maps?

You will undoubtedly lose qualified leads and sales to your rivals if your company doesn’t rank in Google Maps. Xtend Brand assists contractors in growing the number of eligible leads by enhancing their business’ Google presence.