To rank on Google Maps, Give your Google Business profile priority.
Are you looking for a coffee shop, a delicious dinner, or a service what would be your first step?
Off course, you will search for it on Google Maps.
You are not the only one who uses Google Maps to get assistance, statistics show that currently, 82 percent of mobile users utilize “near” to find nearby stores and services, among all Google searches.
This is the power of Google search that can be used for a local business to advertise over the internet. That not only assist people to reach out to their destination but convert them to valuable customers. The amazing value and return on investment of using Google’s free-to-use Google Business Profile. Formerly known as the Google My Business(GMB) platform has recently come to the attention of qualified local businesses and marketers.
Introduce your business on Google Maps and expedite your ROI. You will be curious how you can achieve this top ranking of your local business on Google Maps.
Follow the simple steps and enhance your visibility on Google Maps.
Drop a Pin on Google Maps
When it comes to how your company may display its location on Google, there are two possibilities. The first step is to enter your company address. And have Google Maps show it when people search for your name or associated terms. The second choice, known as a “service area business,” is to have no obvious address. The recommendation is to only use a company in your business area if you don’t have an office or want your address to be kept private. While these types of ads can rank in Google Maps, as distance or distance (closer proximity to the user’s search location) is one of Google’s primary ranking factors, this is not a good practice.
Even if you are unable to relocate your location, it is still beneficial to consider proximity when determining where potential clients are most likely to notice your organization. If your firm is in a competitive industry and is located outside of the city. Then you may discover that your competitors value you more in the city centre.
When Setting up your profile on Google Maps
All of these categories and fields should be filled out.
SITE LINK AND TELEPHONE NUMBER
Ensure that clients can reach you at the proper number and visit your website. You could even be able to provide a meeting connection as an alternative, depending on the nature of your firm.
SELECTION & CATALOGUE
When Google chooses which companies to display for user queries, the major category of your listing is one of the most crucial considerations. The primary category ought to best describe what your firm performs. Add subcategories next to make it easier for Google and prospective consumers to locate you for any keywords associated with your services.
You may fill up the boxes on the Google Business Profile with the various services your company provides. Use this function to incorporate crucial search terms and phrases associated with your service.
AREA OF SERVICES
Technically, you ought to utilize this option only if your company visits clients to perform services. If yes, maximize your listing by including as many cities, towns, counties, and other places here as possible. If possible, you should use Maps’ exposure for your advertisements in these places.
DESCRIPTION OF THE COMPANY AND DISTRIBUTOR
Writing company descriptions for your Google Business Profile in a voice consistent with your brand and using pertinent keywords will make your profile stand out to both Google and potential clients.
In fields referred to as attributes, Google offers additional spaces for submitting information beyond descriptions.
- being accessible to people in wheelchairs
- being owned by Black people or veterans
- requiring a mask or an appointment
- offering online estimates
- and more!
Google is more likely to display them in search results when consumers find your profile if you fill out the information.
In order to visually exhibit their items and deals, along with descriptions and button links, many firms are qualified to include products on their Google Business Profiles. Adding your company’s offers under these categories, even if they are strictly used for items, is a helpful method to aid your clients in finding what they’re searching for. while giving Google additional background and keyword suggestions. Product listings may frequently increase website traffic and income for many local companies. When used in conjunction with the appropriate imagery and calls to action.
Although it may seem obvious, establishing and updating business hours is a crucial indicator to Google that your company is indeed open for business. Not only will this provide significant online engagement signals, but potential consumers who are curious about your company hours will appreciate you changing them!
You would believe that firms with plenty of items or in visual sectors like home renovation would benefit most from using images. But evidence reveals that posting more photographs is associated with generating more website hits and user interactions, independent of your Google Business Profile category.
Following Google’s recommendations for the format, size, and resolution. When uploading and optimizing your listing’s photographs is advised, as is having high-quality photos of your company’s outside and interior.
- Images of your team in action
- Add Images of your goods
- Images showing the before-and-after of your finished projects
- Staff/team portraits
- Not using stock photos
- Make use of the information in your photographs
- Consistently updating your photographs
Use Google Post to interact and respond to queries
These days, the majority of businesses publish often on Facebook and Twitter among other social networking sites. Sending engagement signals to the dominant search engine requires adding Google Posts to your list of suggested social media posting platforms. When carefully employed in conjunction with promos and offers, frequent interactions may increase business and are seen favorably by the ranking system. Continue interacting with clients online by responding to all the inquiries on your Google Business Profile. These signals inform Google that your company is open for business and will probably give your listing a higher ranking in the Maps search results. These comments also provide you a chance to carefully add pertinent keywords to other parts of your ad.
Manage Your Business reviews on Google Maps
Google Maps allows users to leave reviews and ratings for businesses. Your business is more likely to rank better on Google Maps the more favorable ratings it receives. Here are some tips for managing business reviews on Google Maps.
- Motivate your customers to leave feedback
- Frequently check reviews of your clients
- Responds to your reviews actively
- Use reviews and ratings as a tool for customer satisfaction
- Deal with negative comments and feedback in a professional way.
Giving potential buyers more information by replying to these reviews professionally will help Google see that you are actively engaging with your audience.
Optimize and Boost Your Website
You may bear in mind that you have completed your profile essentials and now just wait and watch to rank high in search. You might be correct, but there are still other factors you have to consider besides optimizing your GMB profile and that is the search engine optimization of your website. Some points are needed to review while optimizing your business over the internet and those are:
Therefore, analyse your website for:
- Your website is mobile friendly
- Integrated with suitable keywords for your business area
- Make use of the Local Business schema markup
- Possess supportive local backlinks
Ranking in Google search is important with the raising trends of mobile usage
As more and more people use their mobile devices to discover nearby businesses and services, the significance of having your company listed on Google Maps increases every day. Along with the rise in smartphone searches, more and more consumer searches are completed without them ever accessing the business’ website. Use the aforementioned advice together with Google’s instructions to improve your online visibility and start ranking higher to gain an advantage over your rivals.
With the evolution of search engine algorithms, ranking is a challenging job. However, by implementing the factors of digital presence like local links, social media presence, and website SEO, businesses can increase their chance of appearing in local search results on both desktop and mobile devices.
Need Assistance in Rank your Business Profile on Google Maps?
You will undoubtedly lose qualified leads and sales to your rivals if your company doesn’t rank in Google Maps. Xtend Brand assists contractors in growing the number of eligible leads by enhancing their business’ Google presence.