The way we all communicate and utilize social media today has changed as brands and consumers settled into a new routine brought on by the pandemic’s upheaval. And in 2022, what appeared to be the ideal moment to post something on social media has changed and become more targeted. Do you know when to post on social media is more effective?
There is no doubt that social media offers chances for many businesses given that there are around 4 billion users of social media across all platforms and that the typical individual uses several of them each month. Since 71 percent of consumers reported utilizing social media more frequently than in previous years, brands and marketers must meet their audiences where they are. Moreover, there are advantages when marketers fulfill consumers’ expectations on social media.
To analyze discoveries and trends in social media usage over the past few years for more than 30,000 clients and determine when their material was most and least commonly engaged with, split down by platform and industry, we worked closely with our data science team.
Use this information to assist schedule your publications, or continue reading for suggestions on how to incorporate it into your research of the highest engagement periods for your particular account.
Disclaimer: Information is gathered through examination of different plan kinds, sectors, and locales. Central Time is used to record all periods (CST). The number of engagements shows all of the interactions a brand has with a specific channel during that hour. Mid- to high-level participation times are included in industry-specific data.
Depending on your goals, content style, and audience, each social media network has advantages of its own. Consider reviewing your social media objectives and broad KPIs if you notice that interaction isn’t where you want it to be, of course, being aware of the days when engagement is highest aids in achieving those objectives.
Tuesdays, Wednesdays, and Thursdays at 9 or 10 a.m. consistently had the highest levels of engagement, according to our analysis of the data for each social network separately. The majority of social media networks, including Facebook, Instagram, Twitter, and LinkedIn, showed success on weekday mornings.
- Tuesday through Thursday around 9 or 10 a.m. is generally the best time to post on social media.
- Tuesdays through Thursdays are the best days to post on social media.
- But Sundays are the worst day to post on social media
But there’s more to social media sharing than just this fast statistic. Every network experienced varied levels of involvement throughout the week and at noticeably different periods. Engagement varies considerably more when industries are taken into account. There are a few more things to take into account before scheduling any posts, even though Tuesdays through Thursdays at 9 or 10 a.m. are typically the greatest times to post on social media.
When to Post on Facebook is Best
Best Days to Post on Facebook: Tuesdays through Fridays; Worst Days to Post on Facebook: Saturdays. The best times to post on Facebook are Mondays through Fridays at 3 a.m., Tuesdays at 10 a.m., and noon on Wednesdays.
The most popular platform for marketers worldwide is now Facebook, but in 2022, there will be an interesting shift in when engagement will be highest. In the past, the mid-morning hours predominated more strongly, but it now seems that the early morning hours have seized the lead.
When analyzing the statistics, there are a few more “off” hours for Facebook than there were last year. Very early in the mornings and mid-mornings on weekdays continue to display higher levels of engagement and have evolved into much better times to evaluate their content.
Remember that the peak times are measured in US Central Time and that Facebook’s enormous global audience is reflected in the strong interaction seen in the morning hours in addition to the regular US workday. It means Facebook still offers options for implementing a global or multi-location social media strategy.
When to Post on Instagram is Best
- Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays between 10 a.m. and 11 a.m. are the best times to post on Instagram.
- Tuesdays and Wednesdays are the best days to post on Instagram.
- But Sundays are the worst day to post on Instagram
Instagram experienced a high bounce rate in 2020 and 2021, and by the beginning of 2022, it had gained 2 billion monthly users. While TikTok is becoming a stronger competitor for short-form video content, Instagram continues to thrive as it introduces new features and improves those it already has. Reels have made it simpler to make and find videos on the app, and Instagram Video has been given fresh life and expanded to 60, minute recordings.
Instagram is still used as a medium for finding new brands, goods, or services. Additionally, the app’s user experience is changing as a result of new or expanded e-commerce features. In actuality, 44% of app users make weekly purchases. It makes sense to expand the app to include e-commerce capabilities because the platform is built on sharing high-quality photographs.
Although, if Instagram is where their target audience is, brands shouldn’t ignore it. Use the platform to highlight products or use infographics to show off the distinctive style of your company. When sharing different types of material on Instagram, there are countless ways to engage followers.
Use these optimal posting times if you want to strengthen your Instagram strategy.
When to Post on TikTok is Best
- Tuesdays between 2:00 and 3:30 p.m., Wednesdays and Thursdays between 1:00 and 3:00 p.m.
- Wednesdays and Thursdays are the best days to post on TikTok.
- Sundays are the worst day to post on TikTok
Over the past few years, TikTok has caused significant disruption in the social app and marketing worlds, and it isn’t going away any time soon. With the app already having more than 1 billion users and the emergence of TikTok influencers, we can be sure that it will continue to grow. The reason is TikTok is a short-form video app where users can follow their favorite companies and content producers as well as join the newest trends.
Read this article to learn the 7 Best TikTok Marketing Strategies
When to Post on Twitter at its Best
- The best times to post on Twitter are Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays at 9:00 a.m.
- Tuesdays and Wednesdays are the best days to post on Twitter.
- Sunday is the worst day to post on Twitter
Twitter has long been the preferred medium for breaking news and in-the-moment conversations. Despite the COVID-19 pandemic entering its second year, 2021 didn’t slow down. To participate in popular subjects, brands must be timely while also keeping their principles in mind.
Compared to last year, Twitter’s peak engagement hours have changed dramatically. They are now much more focused on the middle of the weekday mornings and afternoons. This can indicate a stronger focus on breaking news and updates as well as a desire for entertainment provided by trending Tweets and memes.
Keep in mind that Twitter is used for more than just trending topics and breaking news. As an alternative to dialing customer assistance, several businesses use Twitter as part of their customer care strategy. As organizations continue to develop customer trust and actively enhance the customer experience through social listening, this is very crucial for the platform.
Brands might have various, and occasionally conflicting, agendas on Twitter thanks to all of these key areas. The best times to post on Twitter that we identified above may assist you in deciding when you should prioritize creating fresh content over-allocating resources to customer service or think about having numerous Twitter accounts.
When to Post on LinkedIn is Best
- The best days and times to publish on LinkedIn are Wednesdays and Thursdays from 10 a.m. to noon on Tuesdays.
- Saturdays and Sundays are the worst days for LinkedIn posting
Given how much of LinkedIn’s content is focused on career advancement and professional thought leadership, it seems natural that most consumers are making the most of this information during their working hours.
Although LinkedIn is still more exclusive than other social media platforms, it is also increasingly diversifying the populations it targets. LinkedIn is growing in significance for a variety of content generation. The list of ways that businesses are using LinkedIn to attract people, promote company culture, generate leads, and discover co-marketing partners is endless. Additionally, LinkedIn is perfect for empowering staff to promote themselves and their professional or personal brands by publishing content on their pages.
LinkedIn is one of the most popular social networks out there. And now, they’ve launched a new feature called LinkedIn Newsletter.
When social marketers have information on the best times to post on various social networks, they can plan content more successfully. However, new ways to innovate interactions are constantly emerging as platforms change to match how brands and consumers use social media. You might be able to reach your audience in new ways with the help of new content formats and trends, or you might even discover new segments and personas you hadn’t previously considered.
While it’s best to post during periods of high engagement, a thorough examination of your audience may discover less active times when your target audience is online but your rivals are not. To supplement the vast amount of information across industries we’ve researched here, you can dig into your analytics and create specific conclusions for your accounts with the use of a social media traffic study.
You may separate distinct aspects like networks or forms of media and dig deeper into how your posting time affected your social success using analysis tools like post tagging and cross-channel reporting.
With Optimal Send Times, your publishing history is used to determine the precise times when your audience engages with your content the most.